Don’t just tell. Use Keen IO to show your customers how great you are!
A great way for SaaS companies to retain customers is to show them in cold, hard numbers how great their service is. And providing analytics in the SaaS application is an ideal method of doing this. However, this is no small task; building an analytics infrastructure is hard. It requires hardware, expertise, and months of development to build a robust, scalable system. ActiveProspect needed such a system, and they needed it quick — Keen IO helped save them over a year of development time at a fraction of the cost.
ActiveProspect offers a suite of web applications that help customers generate and manage sales leads — over 15 million a month. Their customers, however, needed to know if these leads were actually worth it. ActiveProspect had the data, but they didn’t have the answers, and it wouldn’t have been quick or easy to get them on their own. Keen IO helped speed up the process, while getting ActiveProspect exactly the sort of proof they needed.
By building Keen IO into their applications, ActiveProspect can now provide custom dashboards to customers with no hassle.
And, because Keen IO is a hosted, cloud-based API, ActiveProspect will never have to worry about hardware, scaling, or performance, so they can keep on showing their value to customers, no matter how big they might get.
So, if you want to improve customer retention, stop telling and start showing — it’s easier than you’d think.
