8 Ways to Utilize Customer Facing Metrics to Drive Product Success
Wouldn’t it be wonderful if you could give business owners a way to practically see into the future?Download Free PDF Version
Wouldn’t it be wonderful if you could give business owners a way to practically see into the future – something that could help them to make better decisions, and that could help them take their companies from merely surviving, to thriving? Imagine a world where top-level executives and shareholders had a product that you create that provided them with an accurate digital snapshot of their present and potential future. Something like that could help them predict things like user decisions, buying trends, and even their potential for growth.
Believe it or not, this and more is possible when you build embedded analytics, also known as customer-facing metrics, into your applications and programs. Customer-facing metrics are table stakes in your product that show its value, and your users are expecting and looking for easy in-app reporting to help them make present and future decisions.
Today, we’ll explore eight ways product managers can utilize customer-facing metrics to drive more sales by helping their users to make better business choices. But, before we get into that, you might be wondering what customer-facing metrics actually are.