You can use Keen queries to build custom dashboards specific to your industry and use case. Keen is great for ad-tech type use cases because:
- Ad tech event data happens at a very large scale (millions or billions of impressions or plays).
- Companies require fast and sometimes arbitrary querying (breakdown by a specific campaign or campaign sub-property).
- Companies require immediate querying, as the data is collected, so that the best and worst campaigns can be identified quickly.
This is just a sample dashboard, but it shows how Keen can analyze ad campaign conversions for 20M impressions in seconds. Click the link or the image to query 20M impressions in aggregate and grouped by campaign ID.