Conversion Rate
% of users who have become purchasers in the past 30 days.
Purchase Funnel
Full funnel from first visit to purchase.
Repeat Purchase Rate
% Users who have made repeat purchases.
Total Revenue
Total Revenue made in the past 30 days.
Add To Cart Rate
% of Product Views that result in an Add to Cart.
Average Lifetime Value
Average Customer Lifetime Value.
Daily Revenue
Sum of all purchase totals on a daily basis.
Weekly Average Order Value.

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