eCommerce Analytics Dashboard Example

Conversion Rate
% of users who have become purchasers in the past 30 days.
Purchase Funnel
Full funnel from first visit to purchase.
Repeat Purchase Rate
% Users who have made repeat purchases.
Total Revenue
Total Revenue made in the past 30 days.
Add To Cart Rate
% of Product Views that result in an Add to Cart.
Average Lifetime Value
Average Customer Lifetime Value.
Daily Revenue
Sum of all purchase totals on a daily basis.
AOV
Weekly Average Order Value.
Most Popular Products
Most popular products added to the cart in the past 30 days.
Most Viewed Products
Most viewed products in the past 30 days.

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