B2B SaaS

Build your application
with data at the helm.

Deliver the interactive reporting
your customers have been waiting for.

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Boost Engagement, Retention, and Trust

Hook your users with in-app reporting that tells them your product is working. Present data in your web app, native mobile experience, email reports, or wherever your customers are looking for it.

Outshine the Competition

Your unique touchpoint with your customers gives you the opportunity to capture data that no one else can. Provide deep insights that keep them coming back for more.

Show Customers Your App’s Value

Measure and display metrics like performance, engagement, conversion, revenue, retention, CAC, CLTV, or whatever is most important to your customer.

Highlight Top Performers and Trends

Help customers compare the performance of campaigns, content, products, emails, videos, ads, or stories. Show them what’s working, what’s not, and how to improve.

“Our customers can see their data and say, ‘Wow, this is actually working.’ It builds trust and really sets us apart from competitors.”

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Jeff Chen
Co-founder and Director of Engineering, Pixlee

Using Keen for B2B Software

Real-Time Event Data from Any Source

Stream interactions and customer data from any device or platform, send it to other applications, and store it in Keen’s analytics backend.

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Rich Data on Every Interaction

Gather data on every important interaction, like content engagement, purchasing behaviors, ad impressions, video plays, email engagements, product views, or any custom event type.

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Powerful Analytics APIs

Let customers explore and discover their own insights with flexible, self-service querying right in your application using Keen’s APIs.

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Programmatic Security Features

White label analytics for thousands of customers, each with their own secure access controls that can be modified & revoked.

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Empower Your Internal Teams With Data

With Keen, you can allow marketing, product, and customer service teams to view user analytics with simple dashboards and filters. Make every decision fully informed by rich data on user behavior and device performance.

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Embed Analytics In Your Software

Build out and extend the functionality of your core product by using Keen’s API platform for analytics. Show customers exactly how they’re performing and where to improve.

Learn about Embedded Analytics ➞

Let's build something great.

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