Keen Idea Lab
Embedded Analytics Use Case Examples
Make your value visible - Surface important events and weave analytics directly into
your products. Anything that’s countable can be Keen.
Highlight unused features
Show your users the value they can receive from features that they are not currently using.
Benchmarking vs entire user base
Enable your users to evaluate results, compare with others, and adapt best practices to improve performance.
Keep your users informed while using your application.
Provide a positive experience by giving them insight into usage levels and the control to set personalized notifications.
E-Commerce conversion funnels
Provide answers to user questions like, “What’s my conversion?”, “What’s my average order value (AOV)?”, and “How much am I selling at any given time?”
Measure conversions and show step by step how your product helps increase sales
Campaign performance tracking
Create robust campaign analytics for your users to track key metrics such as engagement, reach, shares, conversions, revenue, and more.
A/B split testing metrics
Show your users A/B test metrics so they can learn, segment, and iterate faster based on results.
Give your users the ability to build and save segments based on any event attributes that you track.
Provide deep analytics on email performance. Display how many emails were sent, open-rate, clicks, open time, total e-commerce revenue driven per email, etc.
Optimal time to send email
Show each user the best time to send email to their subscribers based on when their emails tend to get the most opens and clicks.
Compare performance over time
Allow your users to view and compare results over time and filter across geography, user traits, or any custom property to see performance.