Data Analysis

The data you are collecting is only as valuable as the questions it can answer. What will your data tell you? Get fast answers with our analysis API.

What would you like to learn? We designed our analysis tools to be the building blocks for exploration. We're sure you will think of far more creative uses for these tools than we could ever imagine ourselves. :)


Track the completion of sequences of events

Funnels help you understand conversion and engagement by counting the number of unique actors that complete a series of events. We call these "steps."

What is an "actor," you ask? That's a term we use to denote any nouns you identify within your event properties. An example of this may be user_id or, but that's really up to you.

Our funnel capabilities include advanced features like inverse steps ("did not do"), optional steps, and can even return actor IDs for any step in the sequence.